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Big Data &Analytics refers to the strategy of analyzing large volumes of data, or big data. This big data is gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records.


What It Is

Big Data & Analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. With today’s technology, it’s possible to analyze your data and get answers from it almost immediately – an effort that’s slower and less efficient with more traditional business intelligence solutions.

How It Helps

Big Data & Analytics helps organizations harness their data. The aim in analyzing all this data is to uncover patterns and connections that might otherwise be invisible, and that might provide valuable insights about the users who created it. That, in turn, leads to identify new opportunities, smarter business moves, more efficient operations, higher profits and happier customers.

What Is The Scope

As the data size is increasing very fast with the growing industries.Big Data is an emerging avenue for productivity and innovation. Big Data &Analytics is all about analyzing this variety of data and finding the needle of value from this huge data. Business can get 360 degree of customer view by analyzing data of customer from different sources like sales data, social media, etc.