Case Study

This project management tool, designed specifically for Thoughtstorm, offers a comprehensive solution to help our team achieve exceptional results. With features like centralized information, efficient task management, real-time visibility, and seamless integration, we’re empowering teams to work smarter, not harder.

Client
Internal Project

Industries
Consulting

Services
UX Research
UX/UI Design

Team Setup
2 Designers
2 Developers
+1 UX Researcher

Timeline
1 Year

To be the leading project management tool that empowers teams to achieve exceptional project outcomes by providing a comprehensive, user-friendly platform for efficient planning, seamless collaboration, and effective execution.

Many organizations struggle with project management tools that are either too complex or lack the necessary integration and real-time visibility to keep up with dynamic project demands. These inefficiencies can lead to scattered information, poor task tracking, and delays in decision-making. This project addresses these challenges by creating a platform that simplifies project management and provides intuitive, real-time insights, enabling teams to stay organized and efficient while driving better project outcomes.

  • Develop a project management tool that:
  • Centralizes Information: Provides a single platform where all project-related information, documents, and communications are accessible.
  • Enhances Task Management: Allows for efficient task creation, assignment, tracking, and prioritization.
  • Improves Visibility and Reporting: Offers real-time dashboards, progress tracking, and customizable reports to facilitate informed decision-making.
  • Ensures Ease of Use: Features an intuitive and user-friendly interface to minimize the learning curve and enhance user experience.
  • Integrates Seamlessly: Connects with commonly used tools and platforms to ensure smooth workflows and data consistency.
  • Supports Scalability and Flexibility: Adapts to different project management methodologies and scales with the organization’s growth.

Understanding the Problem

Research Methods 
To gain a deep understanding of our target users and their pain points, we used a combination of research methods:

  • User Interviews: Conducted in-depth interviews with potential homebuyers, sellers, and renters to explore their experiences, needs, and frustrations with existing real estate platforms.
  • Surveys: Distributed online surveys to a wider audience to gather quantitative data on user preferences, behaviours, and expectations.
  • Usability Testing: Observed participants as they interacted with competing real estate apps to identify usability issues and areas for improvement.
  • Competitive Analysis: Evaluated the strengths and weaknesses of leading real estate platforms to identify opportunities for uniqueness.

Key Findings 
Our research revealed several key pain points experienced by users:

  • Overwhelming Property Search: Users struggled to find properties that matched their specific criteria, often overwhelmed by irrelevant listings.
  • Lack of Transparency: Difficulty understanding fees, commissions, and closing costs.
  • Time-Consuming Process: Frustration with the lengthy and complex process of buying, selling, or renting a property.
  • Limited Communication: Ineffective communication between buyers, sellers, and agents.
  • Trust and Security Concerns: Data privacy and security when sharing personal information.

Design Process

Our design goals for the real estate platform are:

  • Intuitive Navigation: Create a simple and easy-to-use interface that allows users to quickly find the information they need. 
  • Visual Appeal: Develop a visually engaging and modern design that reflects the platform’s brand identity. 
    Mobile Optimization: Ensure a seamless user experience across different screen sizes and devices. 
  • Accessibility: Design with inclusivity in mind, considering users with disabilities. 
  • Efficiency: Streamline the user journey to complete tasks quickly and effortlessly.

User Flow

The platform’s User Flow is organized around the core user needs: 

  • Onboarding/Sign-Up
  • Dashboard Overview
  • Project Creation
  • Task Management
  • Team Collaboration
  • Progress Tracking and Reporting
  • Time Tracking and Resource Management
  • Notifications and Alerts
  • Project Updates and Changes
  • Project Completion
  • User Account Management

Design Inspirations

UI Design

  • Clean and Modern Aesthetic: A minimalist approach with a focus on typography and whitespace.
  • Consistent Visual Language: A unified design system with reusable components for a cohesive look and feel.
  • High-Quality Imagery: Professional photography and graphics to showcase properties effectively.
  • Intuitive Interactions: Clear and responsive UI elements that provide visual feedback to users.
  • Colour Palette: A harmonious colour scheme that reflects the brand identity and creates a visual hierarchy.
  • Typography: A legible and readable font system that enhances content readability 

Design System

Designing a system for a real estate application involves creating a cohesive and scalable framework that guides the development and maintenance of the app while ensuring consistency in user interface (UI) and user experience (UX).

Let’s Talk

ThoughtStorm professional designers designed the interface of application by following the best of industry standards with respect to font, topography, and ideology.